KAROKUL INSIGHTS

KAROKUL (16) is one of Norway´s biggest and most popular Influencers in the marketing group girls 13-24. She really knows how to engage her audience, and to Reach Gen Z with great communication – made all by her self! And the best part: +80-90% of her viewers are Norwegian. This makes her to one of the biggest media brands in this marketing group in Norway.

KAROKUL TIKTOK

TikTok has become Karokuls biggest channel and she has +201k followers at this popular platform.

201k followers
30k – +1 mill views pr TikTok, most from 50k – 200k views
100-1000 comments pr video, most 200-500 comments

Link to Karokul on TikTok.

Link to TikTok insight examples.

KAROKUL INSTAGRAM

Karokuls profile on Instagram is a bit more adult than her appearance on YouTube and TikTok. But, also on this platform her goal is to be her self, and her image is “girl next door”.

Followers: 43.4k
Norwegian: 83%
Female: 83%
13-24 years of age: 74%
THE ENGAGEMENT IS GREAT ALSO ON INSTAGRAM

30 000 – 80 000 views pr post
20 000 – 55 000 reach pr post
6000 – 15 000 likes pr post
50 -1000+ comments pr post
5000 – 15 000 views pr Instastory

KAROKUL YOUTUBE

YouTube was the channel that made Karoline to KAROKUL, and she still get questions every day about “the next YouTube video”. She has today 57k subscribers and she is not publishing as many videos as she used to on this platform. But her fans never seems to give up the hope for a weekly YouTube-video from Karokul.

57.100 subscribers
Top video: +350 000 views
Views pr video: Most 40-100 000 views
Average all videos (+100): 83.000 views

Norwegians: 94%
Female: 75%
13-24: 50%

Link to KAROKULs YouTube Channel

KAROKUL SNAP

Karokul, like all her friends, and 80% of all children between 8 and 18 in Norway, uses Snap. Karokul uses Snap mostly for keeping in touch with her friends, but in also in some commercial collaborations.

20 000 -40 000 views pr story (Some stories + 200k)