OSLOSKOLEN / THE DIRECTORATE OF EDUCATION

KAROKULS 3 TIKTOKS FOR OSLOSKOLEN

KAROKUL for The Norwegian Directorate of Education and Osloskolen

The Norwegian Directorate of Education and Osloskolen

Karokul had a collaboration with The Norwegian Directorate of Education and Osloskolen in December 2020.

They wanted to focus on the different choices of Norwegian High School possibilities. (Utdanningsprogram i Videregående)

REACH

Karokuls three TikTok reached an audience of +280.000 people, 99% Norwegians. The tot seeing was + 360k.

Link to Karokul Magazine featuring the case.

TikTok number 3, 8 and 10 is for Osloskolen. Tot views: +360k

KAROKUL FIRST TIKTOK

Karokuls first TikTok had +40k views and +180 comments during the first three days.

@karokul

Annonse i samarbeid med Osloskolen🏫 #dinretning Lurer du på noe om studiespesialisering/videregående? Spør meg, så svare jeg noen🧡#foryou

♬ Im watching you.yxng_birmzy – Birmzy

KAROKULs SECOND VIDEO

Karokuls second video for Osloskolen got +125k views before the first week was gone, and many of the comments thanked her for her good explanations.

@karokul

Reply to @_idaelisabeth_ Annonse i samarbeid med Osloskolen🧡Her er svar på noe av det dere lurte på📚#dinretning #foryou #fyp

♬ original sound – K A R O L I N E

#DINRETNING

Three days after the campaign started the #dinretning had 346k views and the infleucers with most views were Karokul, Herman Dahl and SebfraOslo.

SEBFRAOSLO FIRST TIKTOK

@sebfraoslo

Annonse i samarbeid med Osloskolen📚 #dinretning Bare å stille spørsmål, så svarer jeg noen i neste video📝 #foryou

♬ original sound – Sebastian Roda

#DINRETNING

The campaign in total, with all the influencers, achieved in total 2,2 mill views. Karokul and SebfraOSlo had +500k views of these views. (23% of total)