KAROLINE KRØVEL MIDTBØ @KAROKUL

KAROKUL DEMOGRAPHICS

INSTAGRAM – TIKTOK – YOUTUBE INSIGHT

LINK TO MORE ABOUT KAROKUL

KAROKUL DEMOGRAPHICS

KAROKUL (17) is one of Norway´s biggest and most popular Influencers in the marketing group girls 13-24. She really knows how to engage her audience, and to Reach Gen Z with great communication – made all by herself! And the best part: +80-90% of her viewers are Norwegian. This makes her one of the biggest media brands in this marketing group in Norway.

KAROKUL TIKTOK

TikTok has become Karokuls biggest channel and she has +211.000 followers on this popular platform.

FOLLOWERS: 211.000
FEMALE: 87%
NORWEGIAN: 70% (CHANNEL LEVEL)
NORWEGIAN: 97% (POST LEVEL)

THE ENGAGEMENT IS GREAT!
40k – +1 mill views pr TikTok, most from 50k – 200k views
100-1000 comments pr video, most 200-500 comments

KAROKUL TIKTOK GENDER AND NATIONALITY

KAROKUL TIKTOK VIEWS
POSTS SHOWS NATIONALITY NORWEGIAN +96%

These posts are all published in April 21, but all posts has a very high Norwegian viewing share. It is more often +98%. These three videos has all a reach on +150 000. The lower the reach the higher the share of Norwegians are.

Link to Karokul on TikTok.

Link to TikTok insight examples.

KAROKUL INSTAGRAM

Karokuls profile on Instagram is a bit more adult than her appearance on YouTube and TikTok. But, also on this platform her goal is to be her self, and her image is “girl next door”.

89% of her followers on IG are Norwegian, and 85% is in the age group 13-24.

Followers: 43.5k
Norwegian: 89%
Female: 72%
13-24 years of age: 85%
THE ENGAGEMENT IS GREAT!

30 000 – 80 000 views pr post
20 000 – 55 000 reach pr post
6000 – 15 000 likes pr post
50 -1000+ comments pr post
7000 – 15 000 views pr Instastory (24h)
6 000-15 000 reach pr Instastory (pt 14 days)

LINK TO KAROKUL COLLABORATION PRICES

UPDATED the 23rd of May 2021

KAROKUL INSTAGRAM STORIES

KAROKUL INSTAGRAM STORIES PER 12th of MAY 2021

KAROKUL YOUTUBE

YouTube was the channel that made Karoline KAROKUL, and she still gets questions every day about “the next YouTube video”.

She has today 57k subscribers and she is not publishing as many videos as she used to on this platform. But her fans never seem to give up the hope for a weekly YouTube video from Karokul.

KAROKUL creates YouTube videos in collaboration with partners.

LINK TO KAROKUL COLLABORATION PRICES

SUBSCRIBERS: 57.100
FEMALE: 75%
13-24: 50%

GREAT ENGAGEMENT:
Top video: +350 000 views
Views pr video: Most 40-100 000 views
Average all videos (+100): 83.000 views

Link to KAROKULs YouTube Channel

KAROKUL SNAP

KAROKUL, like all her friends, and 80% of all children between 8 and 18 in Norway, use Snap. KAROKUL uses Snap mostly for keeping in touch with her friends, but also for commercial collaborations.

20 000 -40 000 views pr story (Some stories + 200k)

Link to cases with SNAP.

KAROKUL AND KROVELLA CONTENT COLLABORATIONS