KAROLINE @karokul INSIGHT ALL CHANNELS

TIKTOK: 221k
INSTAGRAM: 45k
YOUTUBE: 55K
SNAP: 40K

INSTAGRAM – TIKTOK – YOUTUBE-SNAP

KAROKUL

KAROKUL (17) is one of Norway´s biggest and most popular Influencers in the marketing group girls 13-24. She really knows how to engage her audience, and to Reach Gen Z with great communication! And the best part: +80-99% of her viewers are Norwegian. This makes her one of the biggest media brands in this marketing group in Norway.

KAROKUL TIKTOK

TikTok has become Karokuls biggest channel and she has +221.500 followers on this popular platform. Karokul has already worked with more than 30 different brands on TikTok, both international and Norwegian.

FOLLOWERS: 221.500
FEMALE: 87%
NORWEGIAN: 70% (CHANNEL LEVEL)
NORWEGIAN: 98% (POST LEVEL)

THE ENGAGEMENT IS GREAT!
40k – +1 mill views pr TikTok, most from 50k – 200k views
100-1000 comments pr video, most 200-500 comments

MOST TIKTOKS HAVE
95-99% NORWEGIAN VIEWERS!

KAROKUL x SUBWAY
99% Norwegian viewers – Reach 392.000
KAROKUL x DNK

Den Norske Kirke #konfirmasjonen

99% Norwegian viewers – and a reach of +1 million
KAROKUL x DAVID GUETTA

Music ad for David Guetta and Little Mix

Music-ad for David Guetta: 98% Norwegian viewers
KAROKUL x BATISTE

#hair #dryshampoo

98% Norwegian / Reach 98.238
KAROKUL x OSLOSKOLEN

The department of Education

Views 264.000/ Reach 221.000 / 99% Norwegian
KAROKUL x AVENE
77.900 views / Reach 61.000 / 98% Norwegian
KAROKUL x KREFTFORENINGEN

Cancer society #lesssugar

Reach 255.000 99%, Norwegian viewers
KAROKUL x OPI

Karokul is ambassador for OPI #nailpolish

Reach 72.000 99% Norwegian
KAROKUL x UNIBALL

UniBall pens

Reach 84.000 99% – Norwegian viewers

KAROKUL TIKTOK GENDER AND NATIONALITY

MORE examples on TIKTOK VIEWS AND REACH – and nationality.

Even though the followers are 70% Norwegian – the actual reach of the posts have a much higher share of Norwegian viewers – almost always 95-100% Part of the reason is that most of Karokuls TikToks hit the «foryou» (it shows to more than the followers) – and Norwegian viewers get to see her TikToks even though that might not follow her.

Link to Karokul on TikTok.

LINK TO MORE ABOUT KAROKUL

KAROKUL INSTAGRAM

Karokuls profile on Instagram is a bit more adult than her appearance on YouTube and TikTok. But, also on this platform, her goal is to be herself, and her image is «girl next door».

92% of her followers on IG are Norwegian, and also 92% are in the age group 13-24.

Followers: 45k
Norwegian: 92%
Female: 80%
13-24 years of age: 92%
13.17 YEARS OF AGE: 55%
THE ENGAGEMENT IS GREAT!

30 000 – 80 000 views pr post
20 000 – 55 000 reach pr post
6000 – 15 000 likes pr post
50 -1000+ comments pr post
7000 – 15 000 views pr Instastory (24h)
6 000-15 000 reach pr Instastory (pt 14 days)

LINK TO KAROKUL COLLABORATION PRICES

INSTAGRAM INSIGHTS

Data per 3rd of August 2021

KAROKUL INSTAGRAM STORIES

Karokul IG stories normally get from 6000 – 15 000 views per story. In commercial collaborations, she often posts 3-4 story sequences in a combination of video, TikTok, and photos.

IG STORIES THE LAST 14 days

from Nov 14th, 2021

KAROKUL YOUTUBE

YouTube was the channel that made Karoline KAROKUL, and she still gets questions every day about «When is the next YouTube video coming?».

She has today 57k subscribers and she is not publishing as many videos as she used to on this platform. But her fans never seem to give up the hope for a weekly YouTube video from Karokul.

KAROKUL can still create youtube videos in collaboration with partners.

LINK TO KAROKUL COLLABORATION PRICES

SUBSCRIBERS: 57.100
FEMALE: 75%
13-24: 50%

GREAT ENGAGEMENT:
Top video: +350 000 views
Views pr video: Most 40-100 000 views
Average all videos (+100): 83.000 views

Link to KAROKULs YouTube Channel

KAROKUL SNAP

KAROKUL, like all her friends, and 80% of all children between 8 and 18 in Norway, use Snap.

KAROKUL uses Snap mostly for keeping in touch with her friends, but also for commercial collaborations.

20 000 -40 000 views pr story (Some stories + 200k)

PARTNERS

Karokul has collaborated with all these brands (and some more) – and most of them both on TikTok and IG, some on YT and Snap.

– and more (Fjordland, OPI, BATTERY, ++)