KAROKUL x FJORDLAND TIKTOK AND IG STORIES
Karoline has a collaboration with Fjordland. In August she created and published both on Tiktok and several IG stories, and she launched a competition where the winner won Fjordland lunch for her whole class at school.
In October, Karoline created and published a new Tiktok and several IG stories, this time to promote «Den store grøtdagen».
KAROLINE TIKTOK 1 FOR FJORDLAND
This Tiktok was published on the 28th of August.
TIKTOK INSIGHT – TIKTOK from the 28th oF AUGUST
TikTok:
1. Publishing date: 28th of August
2. Link to the Tiktok: see above
3. Total views (and benchmark): 57.800 (average last 15 commercial Tiktoks is 52466)
4. Total playtime (and benchmark): 198 hours and 20 min (average last 15 commercial Tiktoks is 212 h)
5. Likes + Comments: 6243 and 69
6. Saved: 169
7. Female: 91%
8. Norwegian viewers: 99%
9. Tot reach: 43.865
10: Viewers under the age of 24: 76%
11: ER of this Tiktok: 6481 / 57800 * 100% ER: 11,2
Karolines ER for all Tiktoks are: 11,65
Link to Hype Auditor
12: ER average of Karoline’s latest 15 commercials: 10,2%
ENGAGEMENT RATE
The engagement rate is the total number of likes, comments, and shares divided by the total number of views, multiplied by 100%.
IG STORIES PUBLISHED ON THE 28th of AUGUST
Instagram story:
1. Publishing date: 28th of August
2. Reach (and benchmark): 6.500 – 7.200 (x6) (average)
3. Click on the link/tag in the stories: 4, 14, 22, 12, 52, 74,
4. Views per story: per story sequence: From 12.600 – 14.500 (x6)
(Benchmark: Top 20 of 300 story sequences)
Link to ER on Karoline’s last 15 commercial Tiktoks and IG story reach the last 3 months.
IG STORY ANNOUNCING THE WINNER OF THE COMPETITION
Publication date: 2nd of September
Views: 6399
Reach: 6399
Click on Fjordland link: 14
KAROLINE TIKTOK 2 FOR FJORDLAND
This Tiktok was published on the 8th of October.
TIKTOK INSIGHT – TIKTOK 2 PUBLISHED ON THE 8TH OF OCTOBER
TikTok:
1. Publishing date: 8th of October
2. Link to the Tiktok: see above
3. Total views (and benchmark): 39.300
(average last 15 commercial Tiktoks is 52.400)
4. Total playtime (and benchmark): 87 h 29 min
(average last 15 commercial Tiktoks is 212h)
5. Likes + Comments: 4023 and 19
6. Saved: 114
7. Female: 93%
8. Norwegian viewers: 99%
9. Tot reach: 30.612
10: Viewers under the age of 24: 77%
11: ER of this Tiktok: 10,6%
Benchmark: Karolines ER for all Tiktoks are: 11,65
12: ER of Karoline’s latest 15 commercials: 10,2%
Link to ER on Karoline’s last 15 commercial Tiktoks and IG story reach the last 3 months.
IG STORIES PUBLISHED ON THE 8th of OCTOBER
Instagram story:
1. Publishing date: 8th of October
2. Reach: 3.800 – 4.300 x 5 (lower average)
3. Click on the link/tag in the story: 5,5,2,4
4. Views per story: 3.800 – 4.300 x 5 ( lower average)
