Krovella Media Content is run by Anne Kathrine Krøvel

– with the help and great input from Karoline Krøvel Midtbø, Kristina Krøvel and Rebecca Krøvel.

Anne Kathrine Krøvel has more than ten years of international sales experience as Sales Manager and Commercial Director for Bonnier, one of Northern Europe´s biggest media companies.

This past year she has developed her daughter Karokul´s brand. Karoline is 16 and one of Norway’s most engaging and biggest influencers in the marketing group 13-24 on TikTok, YouTube, and Instagram

2019-2020, PR & Sales Manager Karokul PR

Developing the brand KAROKUL, one of the most known media brands in Norway among girls 13+ Management, PR, sales, communication, brand cooperation, and text/photo on and all social media for KAROKUL. Marketing group; 13-24 / Generation Z.

Speaker at

Karoline and Anne Kathrine are featured as speakers on and are giving talks about tiktok, youths, and social media

Karokul collaborations 2019-2020

In an age of only 16, Karokul has already worked with Plan International Norway, Disney, Unicef, NRK Newton, NRK Super, Helsedirektoratet / Health Directorate of Norway, Dyreparken in Kristiansand and many other exclusive partners who want to reach the attractive Generation Z.


TikToker/ YouTuber KAROKUL (16) has + 300 000 subscribers on TikTok, YouTube, and Instagram. She was nominated twice in Gullsnutten 2019 both for “Role Model of the Year” and for “Best Up and Coming YouTuber”.

Top 10 TikTokers

Karokul is one of the top 10 TikTokers in Norway with more than 22 mill likes, she has been featured twice on Tv2 the last year talking about her success on the most growing social media in the world; TikTok.

2012-2019, Sales Director of Bonnier Media

Bonnier Media AS is a part of Bonnier AB. Bonnier publishes numerous magazines and websites in Norway.

All commercial revenues from print and digital ad sales, influencer advertising on all channels including Youtube, Instagram, and Blog. Sponsorship sales on events.
tot 100 NOK/year

B2B marketing of twenty different magazine brands
Concept planning and execution of all events
Administration of sales- and Insights/analysis department
Participation as a member of leader group Bonnier Media:
Innovation and business development for Bonnier Media
Editorial and financial decisions

Nordic responsibility:
Cape Media results for the Norwegian sale, Cape Media is a sales company based in Stockholm and Gøteborg. (10 mill NOK/year)
Extensive cooperation on Nordic Sales with Bonnier Publication DK and Benjamin Media.

Responsibility for the insights developed by the Insights team. Collect data on different audiences to optimize sales on the magazines and web sites, collect data for use on new innovations and projects to determine their possibilities to succeed. (Ipsos MMI/TNS Gallup/AC Nielsen)

General management:
Sales Coaching. People development. Growth and education. Negotiation with the Union. HR/Staff responsibility: 20+ people; Sales Managers, Key Accounts, Event Managers, Head of Analysis, Ad Ops/Back Office.

Concept planning av execution for all events. Bonnier Media Events hosted +5000 people/year in +30 different events; Costume Awards, Tara Events, Iform-løp, Bo Bedre-events, and shopping nights for advertisers/clients in the fashion and interior industry. For more information about events:

B2B More than twenty products/titles with different marketing groups;
media agencies, PR & advertising companies, and advertisers. Newsletters, events, and informative lectures.

Business development: Launching more than ten different magazine print titles/digital innovations.

Bonnier Media Norway 2012-2019

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