REACH NORWEGIAN GIRLS WITH KAROLINE
KAROLINE
Karoline Krøvel Midtbø, 21, is one of Norway’s biggest and most popular profiles in her marketing group, females 18-30.
@karokul has 450,000 followers and knows how to engage her audience with excellent communication.
Karoline entertains her followers daily on Snap, IG, or TikTok with humor and glimpses from her everyday life as a student and influencer.
A POPULAR PROFILE SINCE 2017
Karoline started her own YouTube channel in 2017. She was 13 years old.
She wrote the book “Fra Karoline til Karokul,” published by Kagge forlag in 2020.
Karoline has participated in film, TV shows, and music videos, featured in Kokkeskolen on TV2, March 2025.
She has collaborated with over fifty Norwegian and international brands on TikTok, Snap, and Instagram.
She is Co-owner of her own company, Krovella Agency AS.
Karoline was nominated for “Årets Forbilde” (Role Model of the Year), “Årets Underholder” (Entertainer of the Year), and “Jenteprisen” (Girl Award) by GullSnutten (2018), Vixen Awards (2022), and Plan International (2024), respectively.
Karoline is also an Oslo Met University Bachelor student, in Media and Communication, and has finished her first year in June 2025.
See most of her cases here.
90% Norwegian Followers
Karoline Krøvel has 270,000 followers on TikTok and 130,000 on IG and Snap.
TIKTOK
FOLLOWERS: 270,000
NORWEGIAN: 92%
FEMALE: 77%
OSLO: 60%
LIKES: 30.4 MILL
NORMAL VIEWS: 50-200k
AGE:
18-24: 70%
18-34: 86%
INSTAGRAM
FOLLOWERS: 62,000
NORWEGIAN: 86%
FEMALE: 76%
REACH FEED: 50-200K
AGE:
+18: 67%
18-34: 60%
13-17: 33%
SNAP CHAT
FOLLOWERS: 68,000
FEMALE: 85%
AGE:
+18: 68%
13-17: 32%
18-24: 50%
PER STORY SEQUENCE:
10k-200k
YT:
FOLLOWERS: 53.00
@KAROKUL SNAP CHAT
SNAP CHAT
Karoline has 68,000 followers on Snap, and the engagement on @karokul Snap is very high. Most sequences are seen by 10k-40k, and some have +50-100k viewers.
Karoline has been a Snap star for over a year, posting almost daily on Snapchat. Engagement levels are high, with link clicks ranging between 100 and + 1,000 per sequence.
This strong interaction highlights Snapchat as a powerful platform for direct audience engagement and effective brand promotions.
Most of the cases in 2024 and 2025 include Snapchat, and you can see screen shots of actual results in most cases.
@KAROKUL TIKTOK
TikTok is Karoline’s primary platform, with a rapidly growing audience of 270,500 followers.
The channel boasts a highly engaged community, with an average engagement rate exceeding 10%. Over 90% of her audience is based in Norway, and approximately 80% are female. This strong demographic alignment presents a valuable opportunity for targeted brand collaborations and marketing campaigns.
Karoline has collaborated in paid partnerships with both Norwegian and international brands across fashion, beauty, health, food and movies on TikTok. She has also worked with major and influential organizations, such as UNICEF, Plan International, the Norwegian Directorate of Health, and Oslo’s public school system. In addition, she has led impactful edutainment campaigns aimed at young girls and puberty awareness for both Libresse and Always.
@KAROKUL INSTAGRAM
Karoline has 62,000 followers on Instagram, 86% of them are Norwegian and 76% are female.
Most of her IG stories get from 5-15k in both reach and views, and the IG reels get from 20k-50k organic views. Most collaborations are on TikTok, Snap, and IG stories and/or IG reels. By advertising in all Karokul channels, you are guaranteed a significant reach in the marketing group Norwegian females 18-29.
Examples of recent cases advertising in 3-4 channels:
Kylie Cosmetics
Real Techniques
Villoid
EDUTAINMENT
COMMUNICATION / EDUTAINMENT
One of Karoline’s talents is her communication skills. She is an expert in explaining topics to her audience, and she has worked with organizations such as Osloskolen, Den Norske Kirke, Helsedirektoratet, Utdanningsdirektoratet, Plan International, Unicef, Kreftforeningen, Svensk Film (SF), and many others – in addition to advertisers in fashion and beauty.
Link to some of Karoline’s collaborations.
#EDUTAINMENT
@karokul Annonse @Colgate ❣️Colgate Max White Ultra gir meg hvitere tenner på kun 3 dager *. Perfekt når jeg skal noe spesielt! #colgatenorge #colgate #foryouu #colgatemaxwhite #colgatemaxwhiteultra ♬ original sound - KAROLINE KRØVEL
@karokul annonse @Always Norge🩵Hvordan fortalte du moren din at du hadde fått mensen? Visste du forresten at det er 4 ulike faser i en vanlig menstruasjonssyklus? #alwaysconfident #foryou ♬ original sound - KAROLINE KRØVEL
KROVELLA AGENCY
