REACH NORWEGIAN GIRLS WITH KAROLINE
Karoline Krøvel, 22, is one of Norway’s biggest and most popular profiles in her marketing group, females 18-30.
@karokul has 450,000 followers (TikTok, IG, Snap, YT) and knows how to engage her audience with excellent communication.
Karoline entertains her followers daily on Snap, IG, or TikTok with humor and glimpses from her everyday life as a student and influencer.
A POPULAR PROFILE SINCE 2017
Karoline Krøvel is one of Norway’s established Gen Z creators, with a strong presence across TikTok, Instagram and Snapchat.
She started her own YouTube channel in 2017, at just 13 years old, and has since built a career spanning social media, publishing, television and entertainment. In 2020, she published the book Fra Karoline til Karokul with Kagge Forlag, and she has appeared in films, TV productions and music videos, including TV 2’s Kokkeskolen.
Karoline has collaborated with more than 100 Norwegian and international brands, creating engaging commercial content for TikTok, Instagram and Snapchat. Her experience covers beauty, fashion, lifestyle and entertainment, as well as campaigns for major organisations and public-sector clients.
She is also co-owner of Krovella Agency AS, giving her a unique perspective on both the creative and commercial sides of influencer marketing.
Karoline has received several industry and recognition nominations, including Årets Forbilde at GullSnutten (2018), Årets Underholder at the Vixen Awards (2022), and Jenteprisen by Plan International (2024).
Alongside her work as a creator, Karoline is a third-year Bachelor’s student in Media and Communication at OsloMet University, and is expected to complete her degree in spring 2027.
@karokul annonse GOING OUT🍂🍸Jeg har valgt ut MINE favoritter sammen med @realtechniques_nordics : «Karokul’s Favourites» - Full Beat Brush Set🧡I dette settet får du alt du trenger til perf makeup for både hverdag og fest! Kan kun kjøpes hos @Lyko Norge #karokulfavourites #realtechniques #lyko #makeup ♬ original lyd - KAROLINE KRØVEL
+400,000 followers!
Karoline Krøvel has 274,000 followers on TikTok and 132,000 on IG and Snap!
TIKTOK
FOLLOWERS: 274,000
NORWEGIAN: 92%
FEMALE: 77%
OSLO: 60%
LIKES: 30.4 MILL
NORMAL VIEWS: 50-200k
AGE:
18-24: 70%
18-34: 86%
INSTAGRAM
FOLLOWERS: 66,300
NORWEGIAN: 76,4 %
FEMALE: 76%
REACH FEED: 50-200K
AGE:
+18: 86%
18-34: 69,3%
18-24: 52,3%
25-34: 17%
13-17: 13,9%
SNAP CHAT
FOLLOWERS: 65,000
FEMALE: 85%
AGE:
+18: 68%
13-17: 32%
18-24: 50%
PER STORY SEQUENCE:
10k-200k
YT:
FOLLOWERS: 53.00
@KAROKUL SNAP CHAT
SNAP CHAT
Karoline has 65,000 followers on Snap, and the engagement on @karokul Snap is very high. Most sequences are seen by 10k-30k, and some have +50k views.
Karoline has been a Snap star for many years, posting almost daily on Snapchat. Engagement levels are high, with a high rate also on link clicks.
This strong interaction highlights Snapchat as a powerful platform for direct audience engagement and effective brand promotions.
Most of the cases in 2024, 2025 and 2026 include Snapchat, and you can see screenshots of actual results in most cases.
@KAROKUL TIKTOK
TikTok is Karoline’s primary platform, with a rapidly growing audience of 274,000 followers.
The channel boasts a highly engaged community, with an average engagement rate exceeding 10%. Over 90% of her audience is based in Norway, and approximately 80% are female. This strong demographic alignment presents a valuable opportunity for targeted brand collaborations and marketing campaigns.
Karoline has collaborated in paid partnerships with both Norwegian and international brands across fashion, beauty, health, food and movies on TikTok. She has also worked with major and influential organizations, such as UNICEF, Plan International, the Norwegian Directorate of Health, and Oslo’s public school system. In addition, she has led impactful edutainment campaigns aimed at young girls and puberty awareness for both Libresse and Always.
@KAROKUL INSTAGRAM
Karoline has 66,300 followers on Instagram, 76% of them are Norwegian and 76% are female.
Most of her IG stories get between 5–10k in both reach and views, while IG reels typically generate 20k–50k organic views. During the autumn of 2026, we have also seen a significant increase in both views and reach for photo carousels on Instagram.
Most collaborations are published on TikTok, Snapchat, and Instagram Stories and/or Reels. By advertising across all Karokul channels, brands can achieve substantial reach within the key target audience of Norwegian females aged 18–29.
INSTAGRAM SCREEN SHOT OF THE FEED
Screenshot of @karokul Instagram feed. Notice that IG photo carousels have the past months performed better that IG reels. The number that you see here represents views, and they are all (except one reel) organic! Karoline has more than 86% Norwegian followers, 76% female on Instagram. 60% are between 18 and 34.
INSTAGRAM STORIES
EDUTAINMENT
COMMUNICATION / EDUTAINMENT
One of Karoline’s talents is her communication skills. She is an expert in explaining topics to her audience, and she has worked with organizations such as Osloskolen, Den Norske Kirke, Helsedirektoratet, Utdanningsdirektoratet, Plan International, Unicef, Kreftforeningen, Svensk Film (SF), and many others – in addition to advertisers in fashion and beauty.
Link to some of Karoline’s collaborations.
#EDUTAINMENT
@karokul Annonse @Colgate ❣️Colgate Max White Ultra gir meg hvitere tenner på kun 3 dager *. Perfekt når jeg skal noe spesielt! #colgatenorge #colgate #foryouu #colgatemaxwhite #colgatemaxwhiteultra ♬ original sound - KAROLINE KRØVEL
@karokul annonse @Always Norge🩵Hvordan fortalte du moren din at du hadde fått mensen? Visste du forresten at det er 4 ulike faser i en vanlig menstruasjonssyklus? #alwaysconfident #foryou ♬ original sound - KAROLINE KRØVEL
RECENT CASES
