Karoline was in Paris last week, where she got to experience an amazing event together with influencers from all over the world. The occasion was the launch of Nescafé Concentrates, their new iced coffee that comes in several flavors.
Instagram reel views Paris Recap: 17.300 TikTok views Second Wave: 3 Mill (boosted) IG story views: 17.500 (IG stories published at the event) Norwegian: 93% / Female 78% Snapchat views: 236.000 (snap directly from the event, on the event day)
This IG reel insight is not very typical for Karolines’ insight on IG. She usually has 80% female viewers. For some reason, it is 63% men. The age is also non-typical, since it is spread across different age segments. But again, this reel is shown to 81% non-followers.
The IG stories have 77% female viewers, which is normal.
Karoline published 30 sequences from the day of the event in Paris. 10 of the sequences were advertiser-marked and were clearly from the event with Nescafé. In total, these 30 sequences had 236,000 views.