ANNE KATHRINE
Anne Kathrine Krøvel is a strategic and hands-on advisor with over 20 years of experience in Scandinavian the media industry – including as Commercial Director at Bonnier, one of Northern Europe’s largest media groups. There, she held top-level responsibility for commercial development, overseeing sales and partnerships for more than 20 magazine and website brands.
She has worked with clients across dozens of industries – from fashion, beauty, interior design, and health to travel, tech, and lifestyle – and is well-known for her ability to quickly grasp what a brand truly wants to communicate and how to do it effectively.
As Commercial Director at Bonnier, Anne Kathrine played a key role in developing some of Norway’s most recognized media titles, including Tara, Costume, Bo Bedre, Woman, National Geographic, BoligPluss, Iform, and FHM. She also led Bonnier’s early influencer strategy and has worked at a strategic level with influencer marketing and partnerships for more than a decade.
When her daughter Karoline emerged as one of Norway’s most influential social media profiles, Anne Kathrine stepped into the role of personal advisor and commercial negotiator. Today, she also works as a consultant and strategic partner for a few independent influencers and brands through the family-run agency Krovella Agency AS.
Krovella Agency combines deep commercial expertise with creative and operational execution – delivering content, campaigns, and consulting for both creators and brands looking to build visibility with substance and long-term value.
While much of her current work focuses on Gen Z audiences and platforms like TikTok and Instagram, Anne Kathrine also advises several of Norway’s leading 40+ profiles – offering tailored guidance in sales positioning, commercial strategy, and personal brand development.
All advisory work with these individuals is strictly confidential and built on trust, discretion, and long-term perspective.
Krovella Agency has developed and executed campaigns for over 100 different brands.
Anne Kathrine brings a unique combination of high-level negotiation experience and practical insight into what works right now – and why.
She moves seamlessly between strategy and execution, making her a rare blend of experienced dealmaker, trusted advisor, and commercial strategist.
Anne Kathrine holds a teaching degree from OsloMet University, a Master ‘s-level education in Innovation and Commercialization from BI Norwegian Business School. She is certified as an Executive Coach through GROW.
Contact:
Anne Kathrine Krøvel
📧 anne@krovella.no
Why influencers choose Anne Kathrine as their advisor
Anne Kathrine Krøvel has extensive experience helping high-profile individuals increase their commercial value.
Whether the goal is to attract more relevant brand partnerships, negotiate stronger deals, or develop a clear sales positioning, she knows exactly what it takes to succeed.
She uses her experience from 20 years in the Scandinavian media industry to advise both established and independent creators – in a structured and professional way – so they can:
appear more attractive to the right brands
receive more inquiries from the right partners
learn how to pitch themselves without compromising their integrity
negotiate, price, and respond confidently
build structure into their commercial work
Anne Kathrine not only provides concrete and actionable advice – she also assists in developing or redesigning custom sales kits for influencers.
These are built after thorough analysis of the influencer’s content, audience, and personality – and with a strategic assessment of which advertisers they are best suited for.
Her deep experience with a broad range of advertisers enables her to give highly targeted guidance on how to package a profile to better match what the market wants.
With many years of experience across media sales and influencer campaigns, she has developed a sharp instinct for what brands are truly looking for – and what they actively avoid. She uses this insight to help influencers fine-tune their image, improve their market positioning, and unlock more meaningful commercial opportunities.
She works closely with media agencies in Norway, Sweden, Denmark, and Paris, and facilitates commercial campaigns weekly for a wide range of profiles – not just those represented publicly by Krovella Agency.
What sets her apart in the industry is her rare combination of:
Strategic understanding
Operational experience
Trust and seniority
Whether you’re an established public figure or a growing digital profile in need of commercial clarity and structure, Anne Kathrine is an advisor who sees the full picture, strengthens your position – and helps you unlock your full potential.
Some of Krovella Agency´s cases
