ABOUT KROVELLA AGENCY -

KROVELLA AGENCY AS

At Krovella Agency, we elevate brands and profiles through strategic communication, commercial insight, and decades of Scandinavian market experience.

Our consultants combine pedagogical training with strong commercial backgrounds, enabling us to collaborate closely with each talent to ensure clarity, impact, and measurable results.

Influencer Marketing & Brand Partnerships.
Designing and executing high-performing collaborations across lifestyle, interior, fashion, sport and more.

Sports Sponsorship.
Structuring partnerships, activation concepts, and experiences that strengthen visibility and engagement

Product Text Localization & Market Adaptation
Specialized translation and localization of product texts for Scandinavian markets — combining linguistic excellence with deep cultural and market insight.

Exclusive Profile Management.
Strategic representation for influencers, athletes, creators, and public figures, focusing on long-term brand building and commercial growth.

Sales Management for Hire.
Offering senior-level commercial expertise for brands needing temporary or project-based sales leadership.

Editorial & Commercial Content Development.
Creating relevant, high-quality content rooted in Scandinavian culture, aesthetics, and storytelling.

CONSULTANTS

KAROLINE

CREATIVE DIRECTOR AND PARTNER

Karoline Krøvel Midtbø, 21, is one of Norway’s biggest influencers in her marketing group, females 18-30.

Karoline is also the author of the book «Fra Karoline til Karokul» a best-seller published at Kagge in 2020.

As one of Norway’s most experienced commercial influencers, Karoline is a creative consultant at Krovella Agency, contributing great innovative ideas for other influencers and working with more than sixty Norwegian and international brands on TikTok, Instagram, Snap, and YT.

Karoline is also an Oslo Met Bachelor student, in Media and Communication, and is finishing her second year in June 2026.

contact: karoline@krovella.no

Link to Karokul Insight.

DAG ARNE

Dag Arne Midtbø has extensive experience in the media, event, and entertainment industries – including roles as CEO, CMO, and founder of his own company.

He brings broad expertise in the commercialization of cultural projects, sponsorship strategies, content development, and concept creation – spanning festivals, television, and experience-based marketing.

Dag Arne works seamlessly across borders and sectors, helping brands, cultural institutions, and event producers create experiences that resonate — commercially and emotionally.

He offers advisory services in the following areas:

Commercial Strategy
Designing sponsorship and partnership models for festivals, events, and media ventures — with measurable impact and long-term value
Experience and Event Design
Planning and optimizing immersive, audience-centric experiences that deliver on both cultural relevance and business goals
Brand & Market Partnerships
Connecting brands with cultural and entertainment platforms — from concept to execution — to drive visibility, engagement, and growth
Content and Format Development
Developing commercially viable TV formats, branded content, and cross-platform storytelling for an international audience

Contact:
Dag Arne Midtbø
mail: dag@krovella.no
phone: 0047 93400400

ANNE KATHRINE

MANAGER AND CONSULTANT

Anne Kathrine Krøvel brings decades of experience in the Scandinavian media industry.

She served as the Commercial Director for BONNIER, one of Scandinavia’s leading publishing houses, from 2009 to 2019. Over the past decade, Krøvel has collaborated with many of Norway’s top influencers, both during her tenure at Bonnier and at Krovella Agency.

Anne was sales manager for COSTUME, TARA, BO BEDRE, I FORM, ILLUSTRATED SCIENCE AND NATIONAL GEOGRAPHIC, and twenty other media brands. She has broad experience in the fashion, interior, and lifestyle segments.

Anne Kathrine is educated as a teacher from OsloMet and has a Master’s Degree in Innovation and Commercialisation (BI).

Contact:
Anne Kathrine Krøvel,
mail: anne@krovella.no

REBECCA

CREATIVE CONSULTANT

Rebecca Krøvel, 34, is one of our most creative and experienced influencer advisers with expertise from Bonnier, United Influencers, United Screens, and EF Education.

Rebecca has many years of experience consulting with advertisers in Scandinavia and Europe and has broad experience advising advertisers in various industries. She has a Bachelor’s Degree in PR and Communication.

Rebecca is super creative and can compose amazing texts in no time. She also has the best sense of styling in the fashion and interior business.

@krovella @rebzen @karokul @kriskrov #lovegrowswheremyrosemarygoes #fyp #trend #rosemary #sisters #2021 ♬ original sound - helenmarinaxnugent17

@kriskrov Easy #travel to #Courchevel with #helicopter 😻🚁☀️☃️⛷️ @Tommern86 @Airelles ♬ Love You So - The King Khan & BBQ Show

KRISTINA

CREATIVE CONSULTANT

Kristina Krøvel, 31, is a creative, energetic, and solution-oriented marketer who believes understanding your customers is fundamental for a successful business.

She has a master’s Degree in International Marketing and Business from Hult International Business School in London and works for WE ARE ONE.

Kristina has broad experience in luxury, fashion, and real estate. She worked for Group 88 with Gucci, Loewe, Balenciaga, Mulberry, Burberry, and Bottega Veneta.

Kristina contributes to Krovella Agency with
creative ideas in her special fields, luxury, fashion, and beauty.

Through our collaboration, the company
FOUR CONSULTANCY Kristina also offers marketing services: whether you’re looking to revamp your online presence, enhance your brand identity, or drive digital growth, she stands ready to transform your aspirations into tangible achievements.

@krovella Mai gikk fort @Karoline Krøvel @Kristina Krøvel @Rebecca Krøvel #mai #may #familytime #nationalday #sunnmørsbunad #russedress #restaurants #frenchie #vineriaventitude #sommerro #ekspedisjonshallen #frogner ♬ The Ballet Girl - Aden Foyer