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ABOUT KROVELLA AGENCY

KROVELLA AGENCY AS

KAROLINE

CREATIVE CONSULTANT AND PARTNER

Karoline Krøvel Midtbø, 21, is one of Norway’s biggest influencers in her marketing group, females 18-30.

Karoline is also the author of the book «Fra Karoline til Karokul» a best-seller published at Kagge in 2020.

As one of Norway’s most experienced commercial influencers, Karoline is a creative consultant at Krovella Agency, contributing great innovative ideas for other influencers and working with more than sixty Norwegian and international brands on TikTok, Instagram, Snap, and YT.

Karoline is also an Oslo Met Bachelor student, in Media and Communication, and has finished her first year in June 2025.

contact: karoline@krovella.no

Link to Karokul Insight.

Our consultants have extensive experience working with top profiles, as well as in marketing, sales, and the development of both commercial and editorial content within the Scandinavian market for decades.

Krovella Agency’s consultants possess both pedagogical and commercial education. We collaborate closely with each profile to ensure the communication impact is maximized for every client and campaign.

DAG ARNE

OWNER AND COMMERCIAL DIRECTOR

Dag Arne Midtbø has worked in the Scandinavian media industry since the 90thies.

He has experience as CEO, CCO, and CMO from several media companies such as Monster, LGA-group, Maximum, Bonnier, Concept Communication, Arena Group, InBetween Entertainment, and as the founder of MMK AS and co-founder of Krovella Agency AS.

Dag Arne is the father of Karoline / KAROKUL.

In addition to working as commercial director and consultant of Krovella Agency, he negotiates international sponsor contracts as CCO of FoMa Music Festival for LGA Group.

Contact: Dag Arne Midtbø,
0047 93400400,
mail:
dagarnemi@gmail.com

ANNE KATHRINE

MANAGER AND CONSULTANT

Anne Kathrine Krøvel brings decades of experience in the Scandinavian media industry.

She served as the Commercial Director for BONNIER, one of Scandinavia’s leading publishing houses, from 2009 to 2019. Over the past decade, Krøvel has collaborated with many of Norway’s top influencers, both during her tenure at Bonnier and at Krovella Agency.

Anne was sales manager for COSTUMETARABO BEDREI FORMILLUSTRATED SCIENCE AND NATIONAL GEOGRAPHIC, and twenty other media brands. She has broad experience in the fashion, interior, and lifestyle segments.

Anne Kathrine is educated as a teacher from OsloMet and has a Master’s Degree in Innovation and Commercialisation (BI).

Contact:
Anne Kathrine Krøvel,
mail: anne@krovella.no

REBECCA

CREATIVE CONSULTANT

Rebecca Krøvel, 34, is one of our most creative and experienced influencer advisers with expertise from Bonnier, United Influencers, United Screens, and EF Education.

Rebecca has many years of experience consulting with advertisers in Scandinavia and Europe and has broad experience advising advertisers in various industries. She has a Bachelor’s Degree in PR and Communication.

Rebecca is super creative and can compose amazing texts in no time. She also has the best sense of styling in the fashion and interior business.

 

KRISTINA

CREATIVE CONSULTANT

Kristina Krøvel, 31, is a creative, energetic, and solution-oriented marketer who believes understanding your customers is fundamental for a successful business.

She has a master’s Degree in International Marketing and Business from Hult International Business School in London and works for WE ARE ONE.

Kristina has broad experience in luxury, fashion, and real estate. She worked for Group 88 with Gucci, Loewe, Balenciaga, Mulberry, Burberry, and Bottega Veneta.

Kristina contributes to Krovella Agency with
creative ideas in her special fields, luxury, fashion, and beauty.

Through our collaboration, the company
FOUR CONSULTANCY Kristina also offers marketing services: whether you’re looking to revamp your online presence, enhance your brand identity, or drive digital growth, she stands ready to transform your aspirations into tangible achievements.

Karoline Krøvel Press Launch for TV2s show "Kokkeskolen 2025"
Karoline and Kristina Krøvel on Costume Awards 2024
Karoline Krøvel and Nora Gartland attending the ELLE summer party 2025.
Karoline Krøvel in Bilbao, Spain, for Kylie Cosmetics Cosmic 2.0
Karoline competed in the TV2 show Kokksekolen in 2025. TV2 is Norways biggest commercial TV channel.
Karoline Krøvel at Villoids award "The Woman Of the Year"